Mobile Identity Management becomes increasingly relevant for organisations. Bring Your Own Device (BYOD) policies and a great diversity of native mobile apps ask universities for new ways of identity management. The Swiss EduID Mobile App project develops a solution for embracing the diversity of mobile applications and integrate them into the academic service portfolio. This presentation provides a first insight into the challenges and the technical approach we chose for linking mobile apps for students (and lecturers) with distributed academic services of the Swiss academic federation.